Starting a beauty business has never been easier, but running a successful one is still as hard as ever. In fact, given the influx of female solopreneurs turning to the beauty industry, competition has never been fiercer. As a result, marketing has never been more important.
What are the most popular beauty careers for female entrepreneurs?
The beauty market is booming, and a large portion of the wealth that is generated by the $570bn industry is making its way back to female entrepreneurs. This is motivating a new era of women to try their hand at combining beauty with business.
Here are some of the most popular career paths that women are following in the world of beauty:
Hairdresser
Some may consider hairdressers to be somewhat of an ‘old-school’ beauty path in comparison to some of the other careers available today. But if you’re looking for an occupation that won’t be going out of trend, look no further. While hair trends change, we still need a hairdresser to achieve our desired look. Life as a hairdresser also lends itself perfectly to an entrepreneurial mindset.
Makeup Artist
Doing makeup is a common side hustle for women, but there’s nothing to stop you from turning your side hustle into a roaring success. That’s exactly what many women are doing today. It’s also a fairly accessible career, and can be kick-started with a local course.
Nail Technician
There’s nothing new about a manicure, but nail care has evolved to be a 20 billion-dollar industry, which has seen it become an attractive career for women across the world. Given that research suggests women spend £450 a year on their nails, it’s easy to see why this is proving to be one of the most lucrative beauty careers.
Marketing tips for beauticians
If you’ve already embarked on your journey as a female entrepreneur in the beauty world, you may be wondering how you can take your business to the next level. Try these marketing tips if you want to increase visibility online and in your local area.
Consider Local SEO
Most people don’t travel out of their local area to undergo aesthetic procedures. As a result, being visible to users based in your area who are searching for your services is extremely important. The first thing you should do is set up a Google My Business profile so your business can show up in more places across Google.
The second thing you’ll want to do is optimise your website for localised keywords. This includes having several references to the geographical location that you are operating in or having separate location pages if you are operating in multiple locations.
Have A Presence On Socials
Social media remains a goldmine for service-based businesses. When it comes to beauty services, one of the biggest barriers can come in the form of trust. To combat this, showcase client reviews, procedure walkthroughs and new trends across your social media pages to put new customers’ minds at ease.
Utilise Email Marketing
Even if you would consider yourself to have a small pool of customers, having an email marketing strategy can still be worthwhile. Sometimes, existing customers just need a simple prompt in the form of an email reminder or even a discount code to return to your salon.
It doesn’t matter whether you’re offering brow tints or breast augmentation; any beauty business needs patients, and without a constant flow of new customers, it will be nearly impossible for your business to grow. The tips above should offer a good starting point, but it’s imperative that you stay on top of trends, continue to network and adjust your marketing strategy accordingly as time goes on.
